National Geographic Partners, a joint venture with 21st Century Fox, is the global leader in non-fiction entertainment. It comprises television channels, magazines, studios, digital and social media platforms, books, maps, children’s media and ancillary activities. National Geographic Partners extends the mission of the National Geographic Society with a portion of its proceeds used to fund science, exploration, conservation, and education.
National Geographic uses Mondeca ITM to manage the taxonomy and serve it to internal clients through a business layer webservice, which is integrated into a growing number of their content management systems.
CAM, Mondeca’s auto-tagging system, delivers meaningful metadata to National Geographic’s content management systems, as well as extracting promising candidate entities. Mondeca also allow users in the various client systems to post candidates through the Web services and add it to the ITM candidate queue, where they are reviewed, and if appropriate, added to taxonomy.
Taxonomy management is a key enabler for aggregation of all content related to a specific topic, such as geographic collocation of content, as well as for enhanced search.
The system, originally implemented to manage English language taxonomy and tagging, is currently transitioning to a multiple language environment to support global business needs.
“Speaking the same language around our content is the foundation of our digital platforms.”Monica Fulvio
They also are formalizing knowledge around areas of expertise as ontologies, centrally managed in ITM.